According to Knight Frank’s Global Living by the Park Report 2020, 50% of high-income buyers consider proximity to greenery before buying a house, a percentage that rises to 60% in the case of London.
Over the past few years we’ve seen how important green spaces, community creation and a sense of belonging are within a new residential development. Whether in the city or in the countryside, these values are now even more important than ever and bringing them to life through marketing and visualisation is at the forefront of new marketing messaging right now. Here we reveal CGI imagery across three contrasting projects, illustrating how important imagery is in telling the story and creating an emotional connection for the purchaser.
Sydney parkside living (One Sydney Park, Sydney)
Imagine waking up to this view! The majority of One Sydney Park apartments enjoy sweeping views over this glorious green open space. A new luxury residential scheme overlooking the Sydney Park, an expanse of green space with rolling hills, wetlands, sculptures and heritage structures in the city’s Inner West neighbourhood. Inspired by this stunning setting, the interior designers, Make sought to embody the surrounding natural beauty within the interior design of each residence, reflecting the natural beauty of the park, with its gum trees and classic dappled Australian light, the scheme transmits a sense of serenity, luxury and light.
Working closely with Make, our objective was to capture the fusion of the interior and the park outside showing complete integration – how the design has been created to compliment the lighting and natural surrounding environment.
The most sought after park views in London (The Bryanston, Hyde Park London)
The Bryanston, Hyde Park has been heavily featured in the press recently due to its unique location, elevated above London’s Hyde Park. Developed by Almacantar and designed by celebrated architect, Rafael Viñoly the project captures city living with the serene beauty of the capital’s largest Royal Park. Millier have been crafting the interior design to reflect the elegant nature of the residences with one of the most sought-after park views in London.
“We wanted to create a legacy project, which brings a warmth to London and can be noticed and enjoyed from the park itself,” says Viñoly. “The building has an accentuated curvature, which adds distinctiveness and drama to its form. More importantly it allows residents to make the most of Hyde Park’s cinematic display throughout the day.
Our objective with this project was to capture the elegance of Mayfair combined with a sense of expansive space and the park as a stunning back drop.
Quintessential living in Hampshire, (Hartland Village, Hampshire)
Contrasting the glitz and glamour of Sydney and London, the vision for Hartland Village is taking the values and very essence of quintessential English village living to create a completely new village in the leafy countryside of Hampshire. St Edward have put the community at the very heart of their vision creating a new village centre, comprehensive new landscaping for residents to spend time in and have also considered social activates to create a sense of belonging.
“Hartland Village will be a wonderful place to live, with the social spaces, mix of homes and facilities that help build a real community spirit and sense of belonging Interests, experiences and wisdom can be shared, as people get together for social events and street parties, or just a companionable morning stroll”
Our objective with the CGIs was to create the lifestyle atmosphere and ambience of village life – showing the community aspect as much as the landscaping and of course the new homes.